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The Identity of a Fighter - Masculinity in MMA
A study of masculine identity and culture within MMA and the implications and opportunities for change.

Oliver Gadd
13 min read


Aljamain Sterling vs TJ Dillashaw - Proving a Point
Now a proven champion, Aljamain Sterling has no time to rest on his laurels. He faces a consensus great Bantamweight in TJ Dillashaw....

Oliver Gadd
6 min read


Cory Sandhagen Carves His Way to Victory at UFC Vegas 60
Cory Sandhagen’s recent streak of competitive losses came to an end in his 5-round bantamweight main event against Song Yadong. The long,...

Oliver Gadd
7 min read


Irrational Crowds v Rational Collective Action - a Case Study of January 6th 2022 Capitol Riot
Gustave Le Bon’s idea of the Irrational Crowd is a deeply controversial one, having been utilised by fascists such as Mussolini and...

Oliver Gadd
12 min read


Israel Adesanya vs Alex Pereira: The Threepeat
After a recent run of universally panned performances, former Middleweight champion Israel Adesanya was put to the test against his...

Oliver Gadd
6 min read


UFC Vegas 63 Calvin Kattar vs Arnold Allen: Post-Fight Lamentations
2022 should go down, if nothing else, as the year of random limb explosions. With Aspinall, Rakic, Dillashaw, Ortega and now Kattar all...

Oliver Gadd
2 min read


Charles Oliveira vs Islam Makhachev: A Battle for Legacy
Charles Oliveira’s flashy finishing streak against the best of the UFC’s marquee division will be put to the test at UFC 280. The once...

Oliver Gadd
3 min read


Trump & Corbyn - How Digital Technology Influenced Their Political Campaigns
Trump v Corbyn in the digital landscape; how their campaigns were won and lost. A look at the strategies used and how it influenced results.

Oliver Gadd
13 min read
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